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Terrific article and so true. I made a decent business career out of S.Y.S.T.E.M.S - Save Your Self Time Energy Money Stress. These things resonate with people. A few suggestions which added to the power of my model.

Bring each point down to a series of questions. Einstein said “If I had an hour to solve a problem, I would spend 55 minutes thinking about the right question to ask” The right question will get the right answer.

Also within each of your SIMPLE formula, you can have valuable subsets. Here are a few by way of example

S = Simple - the solution must be simple to explain, understand, operate and appreciate.

I = Incentivation - the innovation must offer tangible incentives to the producer, the customer, the staff, the backers and the economy

M = Market(ing) - unless the solution is properly marketed, the market will either never know of its existence or embrace it wholly

P = Planning - the solution should be planned from cradle to grave

L = Logistics - Logistics very often determine the success or otherwise of a great solution

E = Energy - The energy of the leaders and stakeholders to persist for the long game

Hope this is of some value. I’m PortfolioPlus on Strawman, but I thought this the appropriate vehicle to expand thoughts. I highly value your commentary on SM. Cheers Damien

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Thanks Damien. Its a great suggestion. I intended to go deep down in each criteria but your suggestion gave me few more ways to explore. So thank you.

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